Tuesday, January 20, 2009
New Product Launches
So we've been very busy over the past 6 months, which is easy to see by all the new products on our website. Our much anticipated Soother Savers were set to launch in September, but then, thanks to a comedy of errors, we were able to start shipping them in November, and we are still sorting out a few glitches, however, they are moving along and we have had RAVE reviews!!
All the while, we were behind the scenes securing our two new exclusive headband ribbon designs! These designs will only be available to Bugalug customers! We are so proud of our two new lines, All Girl and Darling Debut. We were able to take these new lines to LA to the Boom Boom Room and we were excited to see which ones the stars picked. I was surprised (perhaps only because I'm a mom of two boys) that the All Girl Pink Polka Dots was the #1 pick, followed by the All Girl Flutterflies (not surprised), All Girl Flowers and then the Darling Debut designs followed. I found that most of the Darling Debut headbands were picked for moms or "older" girls, where the All Girl were a hit with the little ones. But overall, they loved them both.
We also launched our new Pony Loops this month and what a hit they have been! Our online sales have doubled with the launch of these and again, the reviews have been amazing! People love the price, the designs, the selection and the overall simple, yet adorable idea! These Pony Loops are truly one-of-a-kind and another Bugalug innovation. They are on sale for another day or two so I recommend you try one for yourself and let us know what you think! Mom's, these are great for you too, if you are a pony tail wearing girl like myself. :)
Lastly, we have a new barrette line that will launch next week. You all know we don't do embellishments as we want to keep our barrettes as safe as possible, so we found a great alternative! Something to add a little bling to your baby. Keep your eyes out for these. My son has been bugging me for a Transformer line, but i can't imagine there is much of a market for them. LOL!
Valentines is fast approaching and we are all geared up for this girly occasion. We will be launching our Valentines collection this week. Heart ribbon barrettes, Greeting cards and Pony Loops! Please check back later this week, or join our newsletter for more info.
I hope this New Year has started out very positive for each of you and I look forward to sharing 2009 with you and your girls.
All the Best,
Sundi
